THE PLUS SIDE
The Official Broadway Plus Blog
As a Marketing/Communications Intern at Broadway Plus after my sophomore year of college, I jumpstarted the Broadway Plus blog, "The Plus Side." I then rejoined the Broadway Plus team full-time as a Client Experience & Marketing Associate once I graduated. I revisited the blog and decided to spearhead its reconstruction with the mission of having the blog and the company's social media accounts mutually reinforce one another in order to maximize exposure, consumer interaction, and, ultimately, profit.
TOP GOALS
1
VIEWER ENGAGEMENT
2
BLOG READER RETENTION
3
INCREASE CLICKS INTO BROADWAY PLUS WEBSITE
TOP TACTICS
1
ACTIVE ENGAGEMENT > PASSIVE READING
Vary the content and prioritize interactive content that requires viewer involvement (ie. quizzes, polls, YouTube videos, Spotify playlists & podcasts.
2
CREATE MULTIPLE MINI-SERIES
Create blog staples with identifiable names and graphics/branding so that readers can become loyal followers, looking forward to future iterations.
3
USE OTHER SOCIALS TO FUNNEL VIEWERS TO THE BLOG
Make the blog a hub for exclusive content and use our other social media channels as a means to funnel followers to the blog. Since the blog is a part of the company's website, this will hopefully get readers to click into the website and peruse its offerings.
QUANTIFIABLE RESULTS
NUMBER OF
PAGE VIEWS
AVERAGE TIME
SPENT ON PAGE
WEBSITE
INTERACTIONS
VIA BLOG
MINI SERIES
STUDENT SHOWCASE
Inspired by online contests like BroadwayWorld's Next on Stage and Playbill's Search for a Star Contest, I wanted to start a similar initiative at Broadway Plus, but frame it as a showcase, rather than a competition. I connected this showcase back to the Broadway Plus mission and used it as an incentive for aspiring performers to book lessons with Broadway stars through our platform.
SPOTIFY SPOTLIGHT
For our followers to learn more about the artists available to them on the Broadway Plus platform, I collaborated with various artists to create themed & individually tailored Spotify playlists. From Alex Brightman's Halloween Hit List to Christy Altomare's Pre-Show Jams, these playlists provided a level of connection between fans & artists, while enticing private bookings.
BROADWAY BREAKDOWN
Every month or so, we'd shoutout the Broadway shows that the Broadway Plus team got the opportunity to see. Inspired by Buzzfeed quizzes, I created quizzes that would match you with a show recommendation. These interactive posts would highlight shows that we partner with on our platform and ultimately encourage viewers to use our services to see these shows.
FEATURES & TAKEOVERS
From behind-the-scenes looks, to coveted advice from a Broadway star, to blog takeovers, I used the blog to make Broadway more accessible to aspiring performers and fans alike. I also used it a means to elevate our own artist's voices, such as when Nik Walker did a blog takeover for Black History Month and Molly Braverman discussed her passion for the Broadway Green Alliance.