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THE PLUS SIDE
The Official Broadway Plus Blog
As a Marketing/Communications Intern at Broadway Plus after my sophomore year of college, I jumpstarted the Broadway Plus blog, "The Plus Side." I then rejoined the Broadway Plus team full-time as a Client Experience & Marketing Associate once I graduated. I revisited the blog and decided to spearhead its reconstruction with the mission of having the blog and the company's social media accounts mutually reinforce one another in order to maximize exposure, consumer interaction, and, ultimately, profit.
TOP GOALS
1
VIEWER ENGAGEMENT
2
BLOG READER RETENTION
3
INCREASE CLICKS INTO BROADWAY PLUS WEBSITE
TOP TACTICS
1
ACTIVE ENGAGEMENT > PASSIVE READING
Vary the content and prioritize interactive content that requires viewer involvement (ie. quizzes, polls, YouTube videos, Spotify playlists & podcasts.
2
CREATE MULTIPLE MINI-SERIES
Create blog staples with identifiable names and graphics/branding so that readers can become loyal followers, looking forward to future iterations.
3
USE OTHER SOCIALS TO FUNNEL VIEWERS TO THE BLOG
Make the blog a hub for exclusive content and use our other social media channels as a means to funnel followers to the blog. Since the blog is a part of the company's website, this will hopefully get readers to click into the website and peruse its offerings.
QUANTIFIABLE RESULTS
NUMBER OF
PAGE VIEWS
AVERAGE TIME
SPENT ON PAGE
WEBSITE
INTERACTIONS
VIA BLOG
MINI SERIES
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